Dear Paywall Times Readers,
We don’t get to say thank-you enough for your loyalty. But today, I was trolling the Web and came across the most charming animated Google Doodle, which not only has a guileless expression of love, but also exemplifies how to harness new media tools to create memorable content.
What makes this great is it’s apparent simplicity. No doubt, there was some complex technical skills required. But the artists aren’t trying to draw attention to their virtuosity — they’re trying to remind you of a very simple emotion — love without consumerism. It’s the best type of marketing.
If you’re interested in learning more about how to combine message and media, consider attending Subscription Site Insider’s April Summit in San Francisco, where I’ll be speaking on content evolution online. Or just keep reading Paywall Times!
Your Funny Valentine,
PT
PS- Don’t forget your subscribers today. Take a cue from Formstack, a SaaS site that took a break from acquiring new subscribers to appreciate their current ones with this cute login page.
Send some love to current subscribers this Valentine's Day
