Category Archive: 'Uncategorized'

What do you do when your target market shrinks from 400,000 prospects to just 150,000?

That’s the problem Mortgage Success Source faced last year. In addition, their market changed practically overnight, from small, independent companies to formal, larger enterprises.

But Senior VP Torry Burdick and her team took a two-prong approach to address the market shift. First, they unified their service — reorganizing it to make it easier to use — then stripped away extraneous content and added more sophisticated solutions to meet the needs of the enterprise user, not just the individual.

Then they increased retention rates. But you’ll have to attend the Subscription Site Summit to find out Burdick’s secret to increasing retention in a declining market. Hurry up and buy a ticket today–there are just a few seats left!

Skeptical that thought leaders and consultants can’t benefit from an online subscription business model? Don’t be too sure.

CEO Chuck Meyst of AgencyFinder has been able to harness his years of expertise and experience in the advertising agency to create a unique business model — one that asks agencies to pony up for an annual subscription in exchange for an invitation to pitch a qualified new business lead. When I was on the phone with Meyst, he explained how advertising agencies often found it difficult to close generic new business leads from generic online database searches, so he created a site that would serve as a sales funnel for them. It’s a unique business model that consultants and publishers of industry directories should consider. Take a peek at Subscription Site Insider’s case study on AgencyFinder for a full explanation and in-depth analysis.

Meyst also uses PR Web to augment his search engine marketing. It’s a clever technique that Greg Jarboe will be expanding upon in our upcoming Webinar, “Drive Site Traffic With ‘Cheap’ PR Tactics,” on Tuesday, March 13th. Sign up now to attend!

While Google Books has not generated the buzz the iPad, Kindle and Nook have — likely because it has no handheld device (yet) and relies on PDF-like pages, not the flowing and malleable text of the other devices — it can be an easy way for subscription sites to re-purpose and sell their content to a wider audience.

Through the Google Books Partner program, you can upload your white papers and PDF downloads and have them indexed in Google Search as well as on the Google Books subsite. Users can then purchase your Google Book through your website.

For step-by-step instructions on joining the Google Books Partner program — and why you should avoid becoming a Google Books Seller — check out the how-to article on our sister site, Subscription Site Insider.