The technology media company GigaOM just announced that it has acquired ContentNext Media, the parent company of paidContent, from Guardian News and Media.
The move will likely benefit GigaOM, as technology and digital publishing go hand-in-hand. But it might hurt Guardian News and Media (GNM), who seems quixotically determined to make free, all-access content work — in the UK and US. GNM has formally stated that it’s selling paidContent and its sister sites — including contentSutra.com and mocoNews.net — so that it can focus on its The Guradian’s U.S. venture.
GigaOM, on the other hand, seems to be experimenting with premium content, while keeping the majority of their content free. It recently launched GigaOM Pro, a resource for professionals in the digital technology space. Whether paidContent stops being an ironic name is still uncertain, but GigaOM is likely the most logicall choice to breath life and geek-certified order into this confusing publication.
