After a year in development, I’m happy to announce that we’ve officially Beta-Launched the new Subscription Site Insider Research Center.
Insider’s research team of four (and counting) has put together an enormous number of practical resources — ranging from how-to reports, to videos, to downloadable checklists, to vendor guides, to PowerPoint presentations, and even financial model spreadsheets. Plus collections of real-life marketing samples and legal contracts. The topics covered include:
1. How to optimize your paywalls.
2. How to drive more site traffic — cost effectively.
3. How to increase renewals and customer lifetime value.
4. R&D to launch new online membership services. (Includes how to pick pricing.)
5. M&As
6. Technology – including Buyer’s Guides and a list by site name of which subscription sites use which vendors.
7. New Q&A Webinars monthly
Everything is geared toward professionally run membership sites and subscription site businesses. (Sorry, we won’t tell consumers how to make millions on the Internet — we specialize in practical research to help existing and about-to-launch membership sites grow profitably and sustainably.)
Now, it’s back to redesign of our own public pages for greater optimization. The word “Beta” just means you get to improve it over and over again.
