As we mentioned in our last post, marketing to niche audiences is a great way for general news pubs to rake in online dollars. But what about the flip side — paywalled aggregators? There haven’t been many to choose from, but a year and a half ago, The New York Times Co., The Washington Post [...]
In the old days, newspapers and magazines knew that the more editorial breadth they had, the more readers they could seduce. Joe may read the section on cars, but Mary likes the lifestyle section. And Sanjay wants to know what’s happening abroad. But that’s no longer true for our digital world. Online, the more niche-appeal [...]
Folio: recently released its B-to-B CEO survey results, chock full of data and stats from 234 B2B publishers. For your convenience, here are the most interesting stats that subscription site execs will want to know: Both small (<$5M) and large ($5M+) B2B publishers rely mainly on print advertising for revenues. However, when comparing online content, [...]
Not satisfied with its 1.8 million paying subscribers and estimated online revenues somewhere between $300 million and $700 million, Ancestry.com has found a new way to capitalize on the exploding interest in genealogy and DNA testing. The site will begin an invitation-only offer to paying subscribers to get a DNA test for a one-time fee [...]
Recent Q1 reports indicate that LinkedIn saw a 91% increase in premium subscriptions last year, leading to $37.9 million in revenues for the first quarter. This figure, of course, does not account for all of the company’s revenues as LinkedIn has a hybrid subscription-advertising model. Advertising brought in $48 million, accounting for 26% of the [...]
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