I spent yesterday afternoon speaking at and attending the The Software & Information Industry Association’s (SIIA) ROI of Organic Search event in New York. It was a great few hours—not only was the crowd interested and involved in the content, but the other presenters were fantastic. Byron White, Chief Idea Officer for ideaLaunch; Alex Bennert, chief search strategist for The Wall Street Journal; and Michael Dub, partner at Raspberry Red Marketing—great jobs all around.
Alex, in particular, did a phenomenal job of demystifying SEO and offering practical tips that people can get started with immediately. If you have a chance to hear her speak—do. She was telling us how even her 11-year-old son is getting a handle on SEO—if he can do it, no doubt we all can. Keep an eye on Subscription Site Insider in August for loads of practical information on how to implement a successful SEO strategy.
You can also take a look at the presentation I gave on the “Marketing Tactics” page at www.subscriptionsiteinsider.com.
