Now A Way to Measure The Effectiveness of Google +1

Google +1 buttons, which allow web users to endorse your content on your site or even on Google search, have been popping up everywhere since their recent introduction and now there’s a web to measure their effectiveness. This week, Google announced that detailed +1 metrics will be available in Google Webmaster Tools and by using Social Plug-in Tracking in Google Analytics.

According to Google software engineer Dan Rodney, viewing those metrics in Google Webmaster Tools will:

  • give you an idea of how +1‘s affect your organic search traffic
  • show you how many times your pages have been +1’d, from buttons both on your site and on other pages
  • aggregate geographic and demographic information about the Google users who’ve +1’d your pages

Google Analytics will allow you to view similar data including a Social Pages report comparing which pages are creating the largest number of social actions including +1 activity.

So online content publishers, now that you can get the metrics for Google +1, it might be the perfect time to start testing it out on your sites. Its influence on Google search ranking alone is what has everyone jumping on board.

Posted by KathyMcCabe
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Case Study Lesson: Keep Your Affiliates Happy With Multiple Paper Checks

ExpertClick-smallSubscription Site Insider’s newest exclusive Case Study includes many simple yet powerful marketing strategies from master subscription marketer Mitchell Davis of ExpertClick.com. Here’s how Davis, who says affiliate sales account for 15% of his subscription revenue, keeps his affiliates motivated:

To encourage affiliates to do marketing, he cuts multiple checks on purpose. Davis sends an affiliate check (and he thinks checks have a larger perceived value than direct deposit) the day a sale goes through. If say, three sales go through in one week, Davis doesn’t combine the sales but rather sends three separate checks – that old perception thing.

If you would like to see the complete ExpertClick.com which includes the results of an experiment Davis did in moving his site from a paid to free model, join Insider today.

Posted by KathyMcCabe
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Social Media Timing for Your Subscription Site

Using social media to spread the word to potential subscribers about free content (that just might convert them) is a no-brainer. But how do you break through the social media clutter? Knowing your audience and timing. You will want to test what works best for your specific audience but Dan Zarrella has some great tips in his new study, The Science of Social Timing. Here are the key takeaways on social media timing:

  • If you’re targeting an American audience, consider that nearly 80% of the population is in the Eastern and Central time zones.
  • Best days to tweet are mid-week and weekend.
  • 5pm ET is the best time to tweet.
  • The best frequency of sharing on Twitter is 1 to 4 times per hour.
  • The best day to share on Facebook is Saturday and the best time is noon.

While these are guidelines to follow, you will want to test with your own audience and their schedules and habits especially if they have unique situations, i.e. professions who work the graveyard shift.

Posted by KathyMcCabe
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